Apparently the dude who runs the crematorium is just fundamentally confused about how advertising works. He actually thought that the way you made an ad was you found a picture that got people’s attention … and then also included information about your company. He was genuinely surprised and baffled when people thought there was any relationship between the (independently nonsensical) captioned image and his cremation business. There were two more ads in the series that are equally, just… so much…
